When it comes to digital marketing, a lot of responsibility falls on the shoulders of the marketing team. From developing and executing marketing campaigns to creating and managing content, the team is responsible for a lot of work. But how do you go about setting up a digital marketing team? In this blog post, we’ll walk you through everything from start to finish. We’ll start by discussing different team structures, then move on to how to get your team up and running. Finally, we’ll talk about how to find and onboard the right talent for your business. Let’s get started!

Start with Team Structure

One of the first things you need to do when setting up a digital marketing team decides on the structure. There are a few different ways you can go about this, and the right structure for your team will depend on the size of your business.

Small Digital Marketing Team

If you have a small digital marketing team, the core members will likely be a mix of generalists and specialists. A small team is defined as having fewer than five total members including the team lead.

On a small digital marketing team, each member needs to wear many hats and be willing to help out with whatever comes up. That means that a team member who is great at writing might also be responsible for creating visuals or managing social media accounts.

While each team member will have their own area of expertise, they should all be able to contribute to the execution of campaigns and projects. Here are some skills that are essential for small digital marketing teams:

-Excellent written and verbal communication

-Flexibility and willingness to wear many hats

-Ability to work independently and as part of a team

-Project management skills

-Creativity

Medium-sized Digital Marketing Team

As your business grows, so will your digital marketing team. A medium-sized team is defined as having six to ten members including the team lead.

With a few more team members, you can start to specialize roles and focus on specific channels or tactics. For example, you might have someone who manages email marketing, another who focuses on paid advertising, and someone else who handles social media.

While each team member will still need to be a jack-of-all-trades to some extent, they can start to focus their efforts in one area. This allows them to become an expert in that area and produce great results. Here are some skills that are essential for medium-sized digital marketing teams:

-Excellent written and verbal communication

-Project management skills

-Ability to work independently and as part of a team

-Specialized skills in one or more areas of digital marketing

-Creativity

Enterprise Digital Marketing Team

As your business continues to grow, you might find that you need an enterprise digital marketing team. An enterprise team is defined as having 11 or more members including the team lead.

With a large team, you can really start to specialize roles and have team members who focus on specific channels or even specific campaigns. For example, you might have someone who manages email marketing, another who focuses on paid advertising, someone else who handles social media, and so on.

Each team member will need to be an expert in their area and be able to produce great results. Here are some skills that are essential for enterprise digital marketing teams:

-Excellent written and verbal communication

-Project management skills

-Ability to work independently and as part of a team

-Specialized skills in one or more areas of digital marketing

-Creativity

-Leadership ability

Getting Your Marketing Team Up and Running

Now that you know what type of team you need and the skills required to excel in each role, it’s time to get your team up and running.

The first step is to onboard your new team members and help them get acclimated to their roles. This can be done with an onboarding checklist that covers all of the essential information they need to know about their role, your company, and how to be successful.

Once your team is up and running, you might find that you need to outsource some of the work to specialists. This is especially common with enterprise teams where there is just too much work for the internal team to handle.

Outsourcing Your Dream Digital Marketing Team

As your business grows, you might find that you need to outsource some of the work to specialists. This is especially common with enterprise teams where there is just too much work for the internal team to handle.

When outsourcing, it’s important to find a team that shares your vision and values. You should also make sure they have the skills and experience necessary to produce great results.

Finding the Right Marketing Talent

When it comes to building a digital marketing team, it’s important to find the right talent. This includes finding people with the right skill set as well as those who fit well with your company culture.

To find the best talent, you can start by posting job descriptions on job boards and online classifieds. You can also reach out to digital marketing agencies and ask if they have any recommendations.

FAQ‘s

How do you grow a digital marketing team?

The best way to grow a digital marketing team is to start with a small team and then add new members as needed. You can also outsource work to specialists as your business grows. To find the best talent, you can post job descriptions on job boards and online classifieds or reach out to digital marketing agencies for recommendations.

How do you create a small marketing team?

To create a small marketing team, you will need to find people with the right skill set and also those who fit well with your company culture. To find the best talent, you can post job descriptions on job boards and online classifieds or reach out to digital marketing agencies for recommendations.

How do you Specialize in roles in digital marketing?

With a large team, you can really start to specialize roles and have team members who focus on specific channels or even specific campaigns. For example, you might have someone who manages email marketing, another who focuses on paid advertising, someone else who handles social media, and so on. Each team member will need to be an expert in their area and be able to produce great results.

Why is it important to outsource work?

Outsourcing can be a great way to get specialist help when you need it. For example, if you have an enterprise digital marketing team, you might find that you need to outsource some of the work to specialists. This is because there is just too much work for the internal team to handle. When outsourcing, it’s important to find a team that shares your vision and values. You should also make sure they have the skills and experience necessary to produce great results.

Why do Most digital marketing teams fail?

There are a number of reasons why digital marketing teams fail. One of the most common reasons is that they don’t have the right mix of skills and experience on the team. Another reason is that they don’t have a clear vision or goal. Without these things, it’s very difficult to be successful.

How to find the best digital marketing talent?

To find the best digital marketing talent, you can start by posting job descriptions on job boards and online classifieds. You can also reach out to digital marketing agencies and ask if they have any recommendations. Another great way to find talented marketers is to look for people who have won awards or have been recognized by their peers.

How to get a digital marketing team up and running?

There are a few things you need to do to get a digital marketing team up and running. First, you need to find the right people with the right skillset. Second, you need to make sure everyone is on the same page in terms of your vision and goals. Third, you need to create a system for how work will be assigned and completed. Lastly, you need to establish some metrics to measure success. Once you have all of these things in place, you can start working on campaigns and producing results.

How important is it to have the right mix of skills on a digital marketing team?

It’s very important to have the right mix of skills on a digital marketing team. This is because each channel or campaign requires different skills. For example, someone who is good at email marketing might not be as good at social media. Having a mix of skills will allow you to cover all your bases and produce great results.

What is the most important thing to remember when setting up a digital marketing team?

The most important thing to remember when setting up a digital marketing team is to find people with the right skillset. You also need to make sure everyone is on the same page in terms of your vision and goals. Lastly, you need to establish some metrics to measure success. Once you have all of these things in place, you can start working on campaigns and producing results.

How do you onboard new team members?

When onboarding new team members, it’s important to give them a tour of the office and introduce them to their teammates. You should also give them a copy of the company’s marketing strategy. This will help them understand the company’s goals and how they can contribute to achieving those goals. Additionally, you should create a system for how work will be assigned and completed. Lastly, you should establish some metrics to measure success. Once all of this is in place, you can start working on campaigns and producing results.

What should you do if most of your team members are remote?

If most of your team members are remote, you should create a system for how work will be assigned and completed. Additionally, you should establish some metrics to measure success. Once all of this is in place, you can start working on campaigns and producing results. You can also use video conferencing to stay in touch with your team and keep them up-to-date on your progress.

What are some tips for managing a digital marketing team?

Some tips for managing a digital marketing team include setting clear goals, creating a system for how work will be assigned and completed, and establishing some metrics to measure success. Additionally, it’s important to keep your team members up-to-date on your progress and use video conferencing to stay in touch if most of your team members are remote.

Conclusion

Building a digital marketing team is essential for businesses that want to succeed online. By starting with a small team and then growing as needed, you can ensure that your team is able to meet the demands of your business. By outsourcing work to specialists and finding the right talent, you can build a dream team that will help your business achieve its goals.