Finding the best influencer marketing software can be a daunting task. With so many options available, how do you know which one is right for you? In this blog post, we will compare 10 of the best options on the market and help you decide which one is best for your business. Whether you are just starting out or have been using influencer marketing for years, we have something for everyone!
#1) Klear
Klear is an influencer marketing software that was founded in 2010. The platform provides data-driven solutions for agencies and brands to identify, manage, and measure their influencer relationships.
The software includes features such as an influencer discovery tool, social media monitoring, campaign management, and analytics. With these tools, you can identify relevant influencers, track your brand’s performance, and measure the ROI of your campaigns.
Klear also offers a suite of tools to help you manage your influencer relationships. This tool include a CRM, contract management, payment processing, and an influencer marketplace. With these tools, you can easily keep track of your influencer relationships, manage contracts and payments, and find new influencers to work with.
Klear offers a free trial of their software. After the free trial, pricing starts at $500 per month.
#2) Grin
Grin is an influencer marketing platform that provides all the tools you need to run successful campaigns. The company offers a self-service option and a managed service, so you can choose the level of support you need.
The discovery tool is central to finding relevant influencers for your brand. You can search by location, interests, or influencer size. The platform also offers a handy tool that suggests similar influencers to consider.
Once you have a list of potential influencers, it’s easy to see their statistics, such as follower count and engagement rate. Grin also offers insights into an influencer’s audience, such as demographics and interests.
The platform provides all the tools you need to manage relationships with influencers, such as a CRM and communication platform. This makes it easy to share information, such as briefs and content approval.
Grin has a few features that set it apart from other platforms, such as automated payments and contract management. The company offers a free 14-day trial, so you can try out the platform before committing to a subscription.
#3) Brandbassador
Brandbassador is an influencer marketing platform that helps you run your entire program from one place. The tool has a focus on simplifying campaign management and offers a few unique features to help with this.
The first is the ability to create smart links. These are links that automatically track the sales or leads an influencer generates. This means you can see exactly how much revenue an influencer has generated and calculate your ROI with ease.
The second is the ability to create customizable landing pages. You can use these to capture leads or promote specific products. The best part is that they are fully branded with your logo and colors, so they look professional and match your website.
The tool also offers a few other features that are worth mentioning. For example, you can use the app to create influencer scorecards. This is a great way to keep track of an influencer’s performance over time and see which ones are consistently delivering results.
Brandbassador integrates with a few social media platforms and e-commerce providers. The tool offers a free 14-day trial, after which you can choose from one of three pricing plans. Prices start at $299 per month for the “Growth” plan, which includes up to 50 active influencers.
If you are looking for a platform that simplifies campaign management and offers a few unique features, Brandbassador is worth checking out.
#4) Captiv8
Captiv8 is an influencer marketing platform that provides data and technology to help brands identify, activate, and measure the performance of their influencer programs.
The Captiv8 platform has a number of features that make it stand out from other options on this list. First, its robust search function lets you find influencers based on over 70 different criteria including location, demographics, interests, and more.
The platform also offers a number of features to help you measure the performance of your influencer campaigns including detailed analytics and reporting. In addition, Captivate has a built-in CRM system that lets you manage all your relationships with influencers in one place.
Captiv8 offers three pricing plans: a pay-as-you-go option, a monthly subscription, and an annual subscription. Prices start at $500 per month.
#5) Upfluence
Upfluence is an influencer marketing platform with a focus on data. It has over 17 million influencers in its database and uses machine learning to analyze this data and match you with the best influencers for your campaign.
The software also provides detailed analytics so you can track your progress and ROI. And it offers a suite of tools to help you with everything from influencer selection to contract negotiation.
Upfluence offers a free trial and plans start at $500 per month. There is also a enterprise plan for larger businesses.
#6) IZEA – Connect with millions of creators
IZEA has a vast network of over 50 million creators. You can use the tool to connect with social media influencers, bloggers, and other content creators. It also has an algorithm that analyzes each creator to advise you on how much to pay for a campaign.
The platform makes it easy to find the right influencer for your brand. You can search by keyword, location, or even creator type. IZEA also has a content marketplace where you can buy and sell custom content.
The tool integrates with plenty of popular social media platforms, including Instagram, Twitter, and YouTube. It also has a WordPress plugin that makes it easy to insert links and track conversions. IZEA has three plans, and you can contact the company to find out more about each one.
#7) CreatorIQ
This is another platform that has a suite of tools to help with influencer marketing. The main one is the CreatorCloud, which gives you access to a database of over eight million creators. You can use filters to find ones that are a good match for your brand.
Once you’ve found some potential influencers, you can use the CreatorPlatform to contact them and manage your relationships. There’s also a tool called Insights that provides data about your campaigns so you can track their performance.
Pricing for CreatorIQ starts at $500 per month. However, they do offer a free trial so you can try out the platform before committing to it.
#8) #paid – Best for turning influencer content into paid ads
Paid is an influencer marketing software that allows you to quickly turn influencer content into paid ads. The platform offers a self-serve interface and streamlined workflow so you can get started quickly and easily.
The #paid platform has a library of over 500 million pieces of content from top influencers, making it easy to find the right content for your campaigns. You can also use the platform to create and manage your own influencer network.
Paid offers a number of features to help you get the most out of your influencer marketing campaigns. For example, the platform includes an AI-powered tool that helps you identify influencers who are a good match for your brand. You can also use the platform to track campaign performance and create custom reports.
#9) NeoReach – Best for agencies and larger businesses
NeoReach is an influencer marketing platform that’s best-suited to larger businesses and agencies. It provides access to a huge database of creators, making it easy to find the perfect match for your brand.
The tool also offers a wide range of features for managing campaigns. There are tools for building relationships with creators, sending payments, and measuring results. You can also access detailed analytics so you can see which campaigns are performing well and adjust your strategy accordingly.
Other notable features include the ability to collaborate with team members, automatic contract management, and influencer onboarding. You can even use the tool to run giveaways and sweepstakes.
#10) Refersion
Refersion is an influencer marketing tool that’s best known for its focus on affiliate marketing. It’s a good solution if you want to run campaigns with a performance-based pricing model.
The software includes all the features you need to recruit affiliates, track their progress, and pay them commissions. For example, you can use the platform to create a landing page where potential affiliates can sign up for your program.
The tool also provides detailed tracking so you can see which affiliates are driving the most conversions. This data is important when it comes time to pay commissions. You can choose to pay a fixed rate or a percentage of sales.
Conclusion
There you have it! These are ten of the best influencer marketing software platforms on the market. With so many options available, we hope this list has helped you narrow down your choices and find the right platform for your business. Be sure to compare each option carefully and choose the one that best fits your needs. Good luck!
