Email marketing is still one of the best ways to reach out to your customers and generate leads. In fact, a study by the Direct Marketing Association showed that email marketing has a response rate of over 44%. That’s why it’s so important to choose the best email marketing software for your business. In this blog post, we will compare the 6 best email marketing software programs in 2022. We will look at their features and pricing, and help you decide which program is best for you.
Best Overall: Mailchimp
Mailchimp is one of the most popular email marketing software programs on the market. It’s easy to use and has a wide range of features, making it a great option for businesses of all sizes. One of the best things about Mailchimp is that it offers a free plan for small businesses. This plan includes up to 2000 contacts and 10000 sends per month.
Best for Automation: ActiveCampaign
ActiveCampaign is a great option if you’re looking for an email marketing software that offers powerful automation features. With ActiveCampaign, you can create complex email marketing campaigns that are triggered by specific events, such as when a customer makes a purchase or abandons their shopping cart. ActiveCampaign also offers a free trial, so you can try out the software before committing to a paid plan.
Easiest to Use: MailerLite
MailerLite is one of the simplest email marketing software programs on the market. It’s designed for businesses of all sizes, and offers a wide range of features, including automation and landing pages. MailerLite also has a free plan for small businesses. This plan includes up to 1000 contacts and 12000 emails per month.
Best All-in-One Marketing Suite: Hubspot
Hubspot is a great option for businesses that want an all-in-one marketing solution. In addition to email marketing, Hubspot offers features like website builders, CRM, and sales automation. Hubspot also has a free plan for small businesses. This plan includes up to 1000 contacts and 10000 emails per month.
Best Affordable Option: Moosend
Moosend is a great affordable option for businesses that want to send a high volume of emails. Moosend offers a pay-as-you-go pricing model, so you only pay for the emails you send. Moosend also offers a free plan for small businesses. This plan includes up to 1000 contacts and 10000 emails per month.
Best for E-commerce: Drip
Drip is a great option for businesses that want to send targeted emails to their customers. With Drip, you can segment your customers based on their purchase history, location, and other data points. Drip also offers a free trial, so you can try out the software before committing to a paid plan.
There you have it! These are the six best email marketing software programs of 2022. We hope this blog post has helped you decide which program is best for your business. Thanks for reading!
