Hey, you’ve got a new message in your inbox. Who is it from? Is it possible that it’s a future business partner, an outstanding employee candidate, or a possible customer? Or could it be a con artist out to get your personal information (or money)?

Statistics show that 1 in every 99 emails is a phishing attack. So it is more important than ever that you need to be cautious of emails from a stranger. 

What Is Reverse Email Lookup? 

Reverse email lookups allow you to discover the individual behind an email address by entering a contact’s email address and retrieving their personal information. This usually comprises of a first and last name, as well as an address and phone number. You may also discover links to their social media profiles, as well as additional technical data about the contact’s email address.

Reverse email lookups are a type of data enrichment in which you gain additional information based on a small number of data points. It may be used with other data enrichment techniques, such as a reverse phone search or BIN lookup, to build a profile of a certain website visitor.

Why Do Marketers Need Email Lookup?

It’s critical to check if the email addresses you’ve gotten are correct for marketers or sales teams. Because you don’t want your email marketing newsletters to bounce, it’s a good idea to double-check that you’re dealing with actual people as soon as possible. 

If you are more of a sales lead with a personal touch, you would like to understand more about the person that you are pitching to. So the email lookup can help you in this regard.

Of course there are many SEO tools out there to help you generate organic traffic to your website, but connecting with your potential clients on email is still an essential part of marketing and sales activities, especially for small and medium sized businesses. 

Why Do Companies And Individuals Need Email Lookup Other Than Marketing?

Basically it can protect you and your business from phishing attacks. 

Companies would like to do some background check if they are engaging with an individual on some sorts of projects and even considering hiring. Reverse email searches can be used by both small and large enterprises to learn more about their customers in the context of fraud prevention, risk assessment, and cybersecurity.

Some people request them for various reasons; one of the most common is to obtain complete knowledge about a new romantic interest, learn more about someone who contacted them out of the blue, or sadly cyberstalking.

What Data Can I Get From Email Reverse Lookup?

The fact that researchers may use email to gather user information has several benefits. One of them is that there is a lot of data available about email addresses. As a result, performing these activities is also known as doing an “email background check.” They are also far more targeted than, say, obtaining information on a device or IP address.

Social Profile

One of the most reliable strategies to verify an email address nowadays is to check whether it has been used to register for any social media networks. This procedure will look for a user on LinkedIn, Instagram, or Facebook using the address.

This is due to the fact that a decent social media look up tool will provide information about the individual’s name, location, job, and bio – all of which would take an enormous amount of time to acquire manually, especially if you have to do so for a long list of individuals.

Email Domain Quality

The initial step when you create a new website is to purchase the domain name. It’s easy enough to verify if a custom domain, such as mywebsite.com, exists because you can simply determine whether it exists. If it does exist, you may learn when the domain was registered as well. Personal websites and commercial emails are both simple to check since you may quickly tell if the domain exists.

Next, you may look for email addresses that have been around for a long time. If it has only been set up recently, it’s more likely to be false. It might indicate that the address is more secure if it is older – unless it was revealed in a data breach. 

Email Address Quality

A good email lookup tool should also be able to tell whether the email address is on a public spam blacklist. A decent email profiling tool should be able to tell if the email address appears real or if it was created automatically using string analysis. Using a lot of digits or unusual characters, for example, could be troubling. Same applies to the handle and account names being different.

Some Considerations On Choosing An Email Reverse Lookup Tool

1. Legality

Obtaining data on customers may put your firm in danger if it is done with the wrong tool.  You will have to find the best software for your organization. It is important to know what data you need to keep and which ones you can throw away.

2. Objective

Do you want to understand your customers or potential customers more? Or you want to protect your company from fraudsters? Different tools will help you in different ways. 

3. Speed

Some tools can deliver results close to real-time. Some may take days. It depends also on what your objectives are. 

Summary

Many small businesses or startups have not thought of email lookup because they see every email connection as an opportunity. Yes, it is exciting to connect with potential customers and partners. Still, you need to protect yourselves and your business against fraudsters. Furthermore, marketers can understand your potential customers or partners more thoroughly using reverse email lookup as a technique. 

Reverse email lookup tools are available but you need to consider your needs before you choose a good fit for your company. While people use phishing attack to make money illegally, there are in fact many more easy ways to make money online.

Also Read: What Are SEO Services?