When it comes to running a website, one of the skills you’ll need to master is search engine optimization (SEO). The position that Google and other search engines accord to your site varies on a daily basis. If you want to surpass the competition, you must stay up with the most recent SEO advancements.
The good news is that there are several excellent SEO tools available to assist you in growing your search engine presence and obtaining the data you need to enhance your rankings. If you understand what they are and how they can benefit you, you’ll be ready to succeed.
You also need to be aware that Google is dominating among all search engines. Many bloggers work hard to drive traffic while many others are finding creative ways to make money too.
Here is the list of SEO tools that I recommend.
- Google Search Console
- Semrush
- Ahrefs
- GrowthBar
- Google Analytics
1. Google Search Console
Overview
Google Search Console can examine the search traffic and performance of your site with their tools and reports.
You can use Google Search Console to quickly keep track of and, in some cases, resolve server problems, site load issues, and security concerns like hacking and malware. You may also utilize it to guarantee that any site maintenance or changes you make are properly implemented with regard to search results. It is probably the must-have among all free seo tools.
Top Features
- Submit Pages for Indexing
- Sitemap Submission
- Page Positioning in Search Results
- Keyword Analysis Through Search Queries
- Receive alerts when Google encounters indexing, spam, or other issues on your site.
- Show you which sites link to your website
Pricing
- Free of charge
Wrap Up
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google (among all other smaller search engines) sees your site. It is THE free SEO tool that you need to kick start your SEO journey for all your web pages.
Try Google Search Console for free
2. Semrush
Overview
SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management: This is the list of services that you can use Semrush to help you improve your online presence and discover marketing insights. Our tools and reports are able to assist marketers working in the following areas: SEO, PPC, SMM Advertising , Keyword Research.
Top Features
- Keyword Research.
- On-page SEO. Audit your pages and get ideas to improve their health and SEO performance.
- Competitor Analysis.
- Sharp tools for your Amazon business
- Local SEO tools
- Rank Tracking
Pricing
- 7-daay free trial
- Pro: $119.95 / month
- Guru: $229.95 / month
- Business: $ 449.95 / month
Wrap Up
Semrush is an SEO tool that does keyword research, follows your competition’s keyword strategy, performs an SEO audit of your blog, looks for backlinking possibilities, and a lot more. A big number of internet marketers use Semrush. It’s also utilized by a variety of organizations large and small.
3. Ahrefs
Overview
Ahrefs is one of the user freindly keyword research tools. It provides you with plenty keyword ideas. It an SEO software suite that contains tools for link building, keyword research tool, competitor analysis, rank tracking and site audits. Most of the features inside of Ahrefs are designed for marketing professionals.
Top Features
- Keyword research for 10 search engines
- Total search traffic estimations for the top 10 ranking pages
- Backlink growth over time
- Analyze SERP history
Pricing
- Lite: $99 / month
- Standard: $199 / month
- Advanced: $399 / month
- Enterprise: $999 / month
Wrap Up
Ahrefs is mostly used to evaluate a website’s link profile, keyword rankings, and SEO health. You may also use Ahrefs for Google, YouTube, and Amazon keyword research. Many people also use Ahrefs to discover high-quality content on a specific topic (i.e., content that has performed well in terms of social shares and/or links). Their dashboards can help you find a lot of related keywords. Unfortunately, Ahrefs does not offer any free trial.
4. GrowthBar
Overview
The GrowthBar Chrome plugin is a simple tool that gives you quick access to important SEO information for any website, as well as the growth methods and keywords that are working for them.
It can help you explore domain authority, best performing keywords, keyword ranking difficulty score, backlink data, page word count, etc.
You would find GrowthBar simple to use.
Top Features
- Best Keyword Suggestions
- Keyword Difficulty Scores
- Analyze Your Competitors’ Backlinks
- Monitor Keyword Rankings
- Monitor your Competitors’ Ads
Pricing
- 5-day free trial
- Standard: $48/month
- Pro: $99/month
- Agency: $199/month
Wrap Up
GrowthBar provides you with all of the tools and data you need to run a successful SEO strategy and competitive analysis. A marketer may use this comprehensive SEO tool to come up with keyword suggestions, do backlink analysis, monitor monthly search volume, organic traffic value, and more.
5. Google Analytics
Overview
Google Analytics provides you with the free tools you need to evaluate data for your company in one location, so you can make better decisions. It is not the same as those direct SEO tools but it enhances the efficiency of your site much more than many other paid SEO tools.
Top Features
- Campaign Measurement: Traffic.
- Track your Goals: Website conversions & user activity.
- Audience reports: Know your users.
- Flow visualization: Follow every step.
- Custom reports: Analytics data, made to order.
Pricing
- Free of charge
Wrap Up
Google Analytics can generate up to 85 different reports that will help you analyze all possible data about your website traffic. It not only tracks visitors to your site or the number of page views, it can be used to see which content gets the most visits, time on site per visit, which ads are driving the most visitors to your site, it track the performances of your marketing campaigns, including AdWords, Adsense and emails and much, much more.
What Is SEO Tool?
Data and notifications about the overall health and success of your website are provided by SEO tools. They assist you in identifying areas for improvement and detecting flaws or issues that may prevent you from ranking and getting visibility in the SERPs.
Summary
SEO (search engine optimization) is one of most saught after skill in the digital marketing space. Once you can master organic search, you can save a lot of direct marketing costs. Free SEO tools are available from Google. Google Search Console and Good Analytics are the 2 best free SEO tools that you should kick start with before using other paid SEO tools.
There is no one clearly winning SEO tool. Each of them has some edges over others. Other than Google, other platforms, e.g. Etsy and Shopify are also running SEO. See my other posts on how to increase sales on Etsy.
